We’ve discussed the importance of getting links in to your website in an earlier article. In a nutshell, links in to your website help you get found in Google and other search engines because the more links in to your website, the more important it appears to be to the search engines.
A great starting place for getting links to your website is by listing it in the many free online web directories. In addition to improving your visibility in Google, a side benefit is that you may also get traffic from the directories themselves because some of the directories have good visibility for certain keywords. You can find web directories by searching for them in Google. Instead of taking a shotgun approach and listing in every directory you come across, it is better to take a more targeted approach and find directories that are related to your business and/or geographical region. For New Zealand businesses, you should try to get a listing in all the major NZ directories. To help get you started, below is a list of the leading web directories in the New Zealand market: